Across the world, companies that wish to sell their products in China must pay close attention to new trends in the upcoming years. The new trends could provide the companies with an edge over competitors with targeted marketing strategies. When researching trends and projections, the following details are apparent to companies hoping to expand in the market.
Targeting the Boom in the Middle Class
The predicted boom in the middle class is expected to increase the median household income. The expansion will lead to an influx in the economy, and more consumers will start making more purchases online. Companies that target the market in China could capitalize on the increase in spending and generate stellar profits rapidly.
Tailoring Advertisements Toward Senior Citizens
Senior citizens are another demographic for which new trends could be highly profitable. According to the projections, senior citizens over the age of sixty will retire earlier and … Read the rest