When the internet boom happened, every business that could afford the services of a web developer created a website. The key being only the businesses which could afford. Of course, with the rapid improvement in technology, creating your own website has now become as easy as making a few clicks and handing over a small amount of money. However, despite the cost barrier being removed, many businesses still don’t have an online presence.
If this business sounds like the one that you own, be it a corner store or even a local lawn maintenance service, below is a list of great reasons why you should at the least create a basic web presence for your business.
Broaden Your Reach
Do you know who calls directory assistance on the phone to ask for the number to a business? Nobody. Why? Because Google is in the palm of their hand, along with a number of mapping apps and services that can help a consumer find what they want. However, consumers can’t find you if you don’t have an online presence.
By creating a web presence, your contact and address details are included in an ever growing list of businesses that are utilized for every search which occurs. As an example, imagine somebody driving home from work looking for somewhere to buy milk. When they type their search query into their phone they will be presented with a list of stores around their location. If your business isn’t on the list then they aren’t ever going to know about it.
24 Hour Access
Imagine that somebody in your local neighborhood can’t sleep before their wife is sleeping. They get up at 2:00 am to complete some errands. One of the tasks on their list is to find a new service that delivers protein and diet shakes to their home or work. A quick search will take them to the Groupon Coupons page for Medifast. While they may be looking at your business card, if they can’t access a website then they aren’t able to find out how much your services are or make a booking.
Instead, and similar to the remark in the point above, they perform an online search and accept that whatever is presented to them is everything that is on offer. From there, they can easily view the details of each provider along with the service they perform and the prices they charge.
Engage Your Customers
Traditionally, when a customer left your store you would lose the ability to easily engage with them. While you might have been able to send them a flyer or maybe a text, there wasn’t a way for you to bring their attention to your products or services.
With a website, however, you can constantly change the information and products that you are advertising and send easy to navigate links to customers who register with you. This means that instead of a simple text advising that there is an upcoming sale, recipients receive a link to a webpage where they can see photos and videos of the products along with the details of any sales.
When it comes to operating a business in 2017, a website is no longer a choice, it’s a requirement.