Featured

The Top 10 Mistakes New Business Owners Make

Every business makes big mistakes in the first year, but you should make sure that you are trying to avoid all these mistakes when you get started the first year. Every one of these is going to cause problems for you if you let yourself fall into patterns that you might not be able to get out of. All ten of these problems are going to sink your business if you are not careful.

Chasing Costs When Starting An Online Business

Chasing your costs means that you are going to have problems paying off all the things that you have taken loans for or used credit for. You can keep your business in the black if you are not chasing your costs. You will feel like you can never pay for anything because you have too little money, and you will never feel like you can get out of it. … Read the rest

Featured

Data Management and the Future of Marketing

Marketing is everything it takes to reach out to your prospective customers and make them aware of your brand in such a way that it resonates with their view of buying a product / service and turn them into clients. Whether this connect is created using the value system they have been brought up with or by finding a way to tap into their beliefs about the product or by bridging the emotional connect they have for the product.

Consider the classic case of Apple Inc. With the punch line “Think Different” there is little to wonder that every product launch of Apple has people queuing a day before the stores open to be the first to buy their products. Staunch clients relate to this vision and philosophy of Apple. It is as if they are able to identify themselves with the gadgets they have. It is an integral part … Read the rest

Featured

5 Ways to Get Better at Handling Objections

I coach a lot of sales professionals, one on one, in individual sessions every week. Sales managers, business owners and also individual sales reps who are committed to moving into the top 20% or op 5% of their profession.

Prior to working with someone, I send out a “coaching intake” form that they fill out and return to me prior to our first session. This gives me insight into their particular sale, what they want to work on, what’s standing in their way, and what they hope to accomplish during our time together.

When working with individual sales reps, one of the most common requests I get is that they would like to get better at handling objections. I tell them all the same thing: “If you just do exactly as I’ll teach you to do, then in 60 days, you will know exactly how to handle objections, and you … Read the rest

How China DR Solutions Assists Your Company Through Marketing

Across the world, companies that wish to sell their products in China must pay close attention to new trends in the upcoming years. The new trends could provide the companies with an edge over competitors with targeted marketing strategies. When researching trends and projections, the following details are apparent to companies hoping to expand in the market.

Targeting the Boom in the Middle Class

The predicted boom in the middle class is expected to increase the median household income. The expansion will lead to an influx in the economy, and more consumers will start making more purchases online. Companies that target the market in China could capitalize on the increase in spending and generate stellar profits rapidly.

Tailoring Advertisements Toward Senior Citizens

Senior citizens are another demographic for which new trends could be highly profitable. According to the projections, senior citizens over the age of sixty will retire earlier and … Read the rest

Across the world, companies that wish to sell their products in China must pay close attention to new trends in the upcoming years. The new trends could provide the companies with an edge over competitors with targeted marketing strategies. When researching trends and projections, the following details are apparent to companies hoping to expand in the market.

Targeting the Boom in the Middle Class

The predicted boom in the middle class is expected to increase the median household income. The expansion will lead to an influx in the economy, and more consumers will start making more purchases online. Companies that target the market in China could capitalize on the increase in spending and generate stellar profits rapidly.

Tailoring Advertisements Toward Senior Citizens

Senior citizens are another demographic for which new trends could be highly profitable. According to the projections, senior citizens over the age of sixty will retire earlier and … Read the rest

3 Technological Innovations Changing the World Of Business

The world of business today is highly competitive, both in Australia and on a global scale, and that’s partly because so many people are discovering the many benefits that starting a business can bring to themselves, their family, and their community. Increased competition isn’t the only change in the business world that the last decade has brought, for it has been transformed beyond recognition by advancing technology. Today’s technological revolution has changed the way we work, play, communicate, learn and shop, but it’s also had a big effect on the way that smart businesses operate too. Here are just three of the ways in which technological innovations have revolutionised the way businesses work.

Royalty Free Photo

A Global Audience

Most businesses start small, targeting consumers or clients within their local area, but as they grow in ambition and capital they learn to expand and set more ambitious audience targets. Until … Read the rest